The cloud patterns, water patterns, and swastika patterns in the design are integrated into BMW's classic circular logo system. The agile curves of cloud patterns echo BMW's pursuit of speed and freedom, the fluidity of water patterns implies the dynamic attributes of the automotive industry, and the geometric order of swastika patterns symbolizes the brand's precision craftsmanship.
For the symbolism and collision of colors, the black and white tones, which are part of BMW's brand DNA, are retained to enhance the continuity of brand recognition. Colors like turquoise green and deep purple are incorporated. Turquoise green, inspired by the artistic conception of landscapes, conveys the idea of integrating nature and technology, while deep purple implies high-end and innovation. This breaks the monotony of traditional logo colors and highlights the design ambition of "revitalizing tradition" through color collision.
For the cross-border expression of craftsmanship: Enamel craftsmanship is used to present the patterns and colors. The delicate texture of enamel contrasts with the industrial attribute of metal logos. It pays tribute to the ingenuity of traditional craftsmanship and also matches BMW's pursuit of extreme product details. It upgrades the logo from a brand identifier to a collectible "mobile art carrier", implanting the dimension of cultural heritage into the automotive industry.